When your blog reads like a typical MLM blog, eyes glaze over.
I’m sure you’ve heard of “ad blindness” before, right? Where you see so many of the same annoying banner ads (for example) hollering at you from thousands of sidebars around the web… all day, every day… that you become immune to them?
Yeah, well, I’m pretty sure there’s a similar phenomenon with web copy. And it’ll only get worse as more network marketers discover blogging and how it erases everything sucky about traditional offline prospecting, recruiting, Kool-Aid-standing, etc.
In the past week, I’ve talked a lot about creating catchy, charismatic, cliché-free content. Speaking of sidebars, see mine if you’re all like, “Ya did?” Continue reading